#Tell your story how to

The media landscape has completely changed. We live in a completely on-demand culture and as consumers and marketers, we need to recognize that. Whether you like it or not, we live in a world where there’s obnoxious amounts of information getting thrown at us and unlimited amounts of outlets to consume that information which is entirely accessible on our own time. We don’t sit on the couch with a remote in our hands, bound by the TV Guide schedule, with only a few channels to choose from.

That’s what you have to focus your energy on. I’m obsessed with the idea of finding ways to tell a story that grab your attention the moment you take out your phone and scroll through various social platforms. With the advent of social and ever-evolving consumer attention, you now have to tell a story in new and interesting ways, be it 6 seconds or 60. The notion of storytelling hasn’t changed but the mediums through which we tell the stories have.

#Tell your story how to

I spend an enormous amount of my time trying to figure out how to storytell in micro moments because it’s apparent that we’re living in an ADD culture – where everybody is short on the only commodity that matters in this life – our TIME. My biggest problem right now, in general, is that I feel that the far majority of people in business organizations and media companies all across the board are storytelling in 2019 like it’s 2009.

My whole career has been predicated on reverse engineering – Understanding what I think is going to happen in the next 24-36 months and then figuring out how to work backwards from there to map out the path to capitalize on it. We all need to reverse engineer what’s actually happening in our world to win. The way you build your business and the way you make real impact is by great storytelling. No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story. For me, I’m only interested in one thing.